Walk it.
Walk it.
Walk It is a campaign promoting daily physical activity by encouraging walking – a simple, accessible, and effective way to stay healthy. The campaign aimed to show that even short walks can significantly improve well-being, fitness, and daily energy.
Walk it. — diverse audience
The visual presents 5 silhouettes, each representing a different group of people – varying in age, gender, and lifestyle. Each silhouette is paired with a motivational slogan encouraging walking and physical activity:
Children – “Step into Fun”: promoting movement through play and everyday adventures.
Young Adults – “Go for More”: encouraging an active lifestyle and discovering new possibilities through movement.
Women – “For You”: movement tailored to women’s needs, as a way to boost energy and self-care.
Men – “Step to Relax”: walking as a way to unwind, relieve stress, and recharge.
Older Adults – “Walk for Health”: highlighting the health benefits of regular walking.
Together, the silhouettes convey that walking and physical activity are for everyone, regardless of age or gender.
Walk 10. – City Walk
Walk 10. is a city walk event bringing the Walk It campaign into urban space, encouraging people to experience walking as a simple, social, and accessible form of daily movement for all ages.
