City Promotion Materials — Extension of Przemyśl’s Visual Identity
This project presents a series of outdoor and public-space applications developed as an extension of the existing visual identity of the city of Przemyśl. The goal was to translate the city’s branding system into clear, consistent and visually engaging promotional materials visible in everyday urban context.
Landmarks
Five linear landmarks were designed for the project, representing iconic locations of Przemyśl: the Clock Tower, Cathedral Tower, Bear Monument, Railway Station and Railway Bridge.